Announcing Casino Marketing Conference 2011

Outstanding Keynote Speakers Set for Casino Marketing!

2008 Casino Marketing Lifetime Achievement Award recipient, Ginny Shanks and former IBM top executive, Dick Anderson will deliver keynote presentations at the eighth annual Casino Marketing Conference, July 18-20 at Planet Hollywood Resort & Casino.

Large or Small, Boom or Bust, Tribal or Commercial, Vendor or Operator:
The Bedrock Principles For Successful Marketing In The Gaming Industry
Ginny Shanks is Chief Marketing Officer for Pinnacle Entertainment. In her address on July 19, Ms. Shanks, will share her wisdom and experience across all segments of the gaming industry, as she highlights the guiding principles that bring all gaming marketers together, rather than what sets us apart.

What Can a Casino Marketer Learn from IBM?
In this “Captain of Industry” Luncheon Keynote Session on July 20, Dick Anderson, a lifetime IBMer and former General Manager of Media and Entertainment Industry, will share his incisive look inside IBM – its culture, its strategies, its changing customer model – to drive home the point that we can all learn from the IBM story. Whether it’s the gaming biz or the technology biz, it’s still all about the customer.

These excellent keynote speakers are joined by scores of industry experts who will provide marketing insights during this two-day event. In addition, Advanced Player Development Summit precedes the Casino Marketing conference on July 18. The focus of this year’s Summit is on keeping your sales and service professionals motivated as they drive revenue and loyalty from your best customers.

Register by June 17 and save! Complete conference details, travel and registration information are available at www.casinomarketingconf.com.

For additional information on the 2011 event, please contact Lesley Grashow,
203-938-2782 or grashowl@ bnpmedia.com or Stephanie Weingartz at (248) 786-1636, weingartzs@bnpmedia.com